why customers pay

Customers pay for what they have faced in lives, not average people need to do.¹

Focusing on what users need is more directly than what developers want.^{1 2}

Footnotes

1. Jobs to Be Done Theory, Zotero ↩ ↩²

2. [[Marc Benioff: Win Customers by Treating Them Like Partners - Salesforce Blog]] ↩