if all needed is to develop and make something beautiful, then it's better to go get a job that will pay for it. To be indie is to first and foremost be a businessperson1
Funding
VC
Prioritize your own team and their performance, then users then customers with good strategies. 2
Services. Good for long run. Raising money will be more painful since the margin is low
Hosted. Cloud providers can be competitors where its license is potentially helpful to prevent it, but harms the adoption rate, especially in large companies. Anything that goes into the free version will help the paid one.
Open core. Build community version as free to use and then add premium features for paid ones.
Software
Investor CRM: Google Sheet
Firm name
individual partner/associate
potential check size
interest
next step
type
status
equity management
captable.io
Caveats
companies that have the outside appearance of a startup but that aren’t moving that quickly and that are likely to always stay small, kept alive with sub-optimal sources of funding (bad angel investors, subsidies, grants, etc.)3