One Person business （for content creator）

1. Start digital store front: build audience
   1. Social media is a good place to start with
   2. Write/build content regularly
   3. Start small
   4. Decide what to teach and tell
      1. Join the niche where I’m ready in
      2. Make product a little big unique is enough
   5. Profile doesn’t matter that much, people follow content, not profile
      1. A clear photo
      2. Simple profile, focus on building audience
   6. self-awareness is important: why do I choose/not choose a product?
   7. Put a questionary for feedback
2. Two things:
   1. Traffic source
   2. Content to sell: not need to be fancy, write to persuade others
   3. Two types of posts
      1. Short: twitter, tictok, instagram ….
         1. 2-3 a day
         2. Spreading ideas to see which one works better
         3. Talk about how to solve pain points
         4. Use books/youtube as idea sources
      2. Long: X threads, long LinkedIn posts, etc.
         1. 1-2/week
3. Sales are storytelling
   1. Showing someone where they can be, making them aware of the pain points of their current situation, and offering them a path to get from point A to point B
      1. Pain point
      2. Outcome
      3. Path
   2. Micro offer: a way of testing people how much interesting they have for a product.
   3. Cold email/DM: reach to people who are already interested in you

Refs

The Fastest Way To Build A One-Person Business (Beginner Guide), Zotero